Hi there, I’m Rob Friedman. I’m an advocate, a bridge builder and a beekeeper based in New York City. As a leadership coach, I support entrepreneurs and agitators to find the work that lights them up inside and out. I believe that when we truly follow our hearts, anything is possible.

From a very young age, I was working on environmental and social justice issues. My first exposure to activism was joining my mother at public hearings on the cleanup and remediation of our beloved Hudson River and the local waterfront. As I grew older, my cause became climate and environmental justice, advocating for and alongside communities fighting against the fossil fuel industry, and for a more just future.

As I gained more experience in organizing for social change, I came to observe my own tendency towards burnout. The state of the world, and specifically, the state of our environment, loomed so large, that for a long time, I found myself feeling like I needed to be everywhere at once, rushing from working on one crisis to another. If you’re an organizer or advocate, that may be a familiar feeling for you, too.

Sure enough, that’s a recipe for disaster.

Organizing from a place of burnout, loss and overwhelm is certainly not a sustainable place from which to drive social change and build movements for justice. And it is certainly not a recipe for having joy in one's career!

What if we could shift from burnout and exhaustion in our careers, to possibility? Instead of seeing walls, hurdles or other challenges, we would see hope, opportunity and victory!

What I’ve learned is that coaching is an important catalyst for taking small, sweet steps towards our goals of finding joy and prosperity in your work and life. And when we break our lofty and world-changing goals down into actionable steps, our relationship with our work changes dramatically.

Might you be ready to set aside the overwhelm and burnout and turn towards driving the audacious change you’re here to make? If so, I look forward to working with you!

A bit more about me:

  • I’m an Environmental Justice Policy Advocate at the Natural Resources Defense Council.

  • I have been trained as a Leadership Coach by the Academy for Coaching Excellence, am a certified organizational coach, and am pursuing my International Coaching Federation Certification.

  • I recharge my battery by spending as much time as possible hiking and climbing.

  • I love a good sandwich.

  • I keep bees on my office rooftop.

  • I serve on the board of the Power Shift Network.